Columbia Sportswear Guidelines Licensing

Brand guidelines are critical to helping the brand to work effectively. Without these guidelines, the brand's message can change at any point just because a logo/image/ copy / or video could be misused or because someone didn't know how to use the assets. The reasons are Brand consistency, Brand DNA understanding, consumer-defined, copy and tone standards, visual examples including retail, e-comm, on product, and any other tools for brand success.